September 06, 2007
Schweitzer Launches New Look and Interactive Multimedia Website
9-5-2007News Release
Media Contacts:
Jennifer Ekstrom - 208.255.3082 Communications Manager
Patrick Sande - 208.255.3031
Marketing Manager
New Website and Branding Better Reflect and Serve Schweitzer Guests
Schweitzer Mountain Resort launches their new interactive multimedia website, along with new branding that together will better serve and represent their guests. “These are breakthrough accomplishments for Schweitzer” said Dave Kulis, director of sales and marketing for the resort. “We are excited to now offer our guests enhanced state-of-the-art website services and to simultaneously launch a new look that better represents the friendly yet rustic atmosphere our mountain offers.”
Schweitzer’s new website incorporates tools that allow users to conveniently purchase season passes and lift tickets from the comfort of home. Multi-day lift tickets are available at a discount if purchased online. Guests may also book vacations and reserve lodging in real time from their computers. There will no longer be a waiting period to see if the chosen accommodations are available. If you find it online, it is there for you to reserve. Other enhanced features include an interactive events calendar, information for group excursions, an improved press room and the opportunity to easily apply for fun jobs on the mountain.
New multimedia capabilities bring the mountain closer than ever to Schweitzer website users. Enhanced video capabilities allow users to view current snow report and event videos linked from the home page of the website. For those days that you can’t come to the mountain, Schweitzer will bring the mountain to you. The entire site offers ease of navigation and enhanced image display. The website is designed by Propeller Media Works, a company based in Burlington Vermont with an extensive background serving the ski industry.
Wasserman and Partners, also with a background serving the ski industry, designed the resort’s new logo and look to reflect Schweitzer’s rustic, unpretentious atmosphere, the expansive mountain terrain, and the individualists who visit Schweitzer to carve their own space or to bond with family and friends.
About Schweitzer Mountain Resort
Schweitzer Mountain Resort is quickly rising in the ranks of the nation’s top ski resorts with 2900 acres of amazing terrain and two new chairlifts being installed for the 07-08 winter season. Located in the rugged Selkirk Mountains of the Idaho panhandle, Schweitzer overlooks the town of Sandpoint and Lake Pend Oreille, and has long been famous for its massive bowls and breathtaking views. For more information on Schweitzer Mountain Resort call 800.831.8810 or visit www.schweitzer.com.
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